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Instagram lead magnet automation

Turn GUIDE comments into leads on autopilot

Give away your guide, checklist, or free plan in comments and deliver it by DM automatically. OpenInstaDM tracks clicks, handles follow-gates, and logs every send for creator and coaching funnels.

Automate your lead magnetBrowse templates
Official Meta APINo credit card requiredOpen source
Campaign OS — checklist

What you get

  • Keywords like GUIDE, CHECKLIST, PLAN, START, FREE trigger the asset DM.
  • Optional follow-gate before delivering the link — perfect for growth.
  • Tracked link proves which post/reel and keyword drove the lead.
  • Reuse across launches, cohorts, and client accounts via templates.

Live queue · Rate-limited · Logged

Webhooks catch comments instantly + polling reconciliation so nothing slips through.

01

Built for creators & coaches

Whether it's a Notion template, workout plan, or mini-course, map the magnet to a keyword and the DM sends the asset while you're filming the next reel.

02

From comment to email

Point the tracked link to a landing page or waitlist. Measure post-level conversion without leaving Instagram.

03

Compound the asset

One magnet, many campaigns. Swap the destination URL without rewriting the DM copy, and keep analytics intact.

Comparison

Lead magnet automation vs manual sends

Need
OpenInstaDM
Generic automation
Delivery
Instant asset DM on every qualifying comment, queued at scale.
Generic automation — Manual sends lag hours; hot leads go cold.
Growth
Follow-gate option grows followers before delivering the asset.
Generic automation — No built-in follower growth lever.
Attribution
Per-campaign clicks, CTR, and top keywords for each magnet.
Generic automation — No link between a post and actual asset downloads.

Start from a template

Launch faster than
building a chatbot flow

Use a campaign template, connect the right Instagram account, pick the post, and ship a measurable comment-to-DM loop. Clone the same playbook across client accounts.

Explore all templates
DTC product link templateReal estate lead form templateFitness plan templateBrowse every template

FAQ

Search questions,
answered clearly

Everything you need to know before launching your first comment-to-DM campaign.

Can I swap the lead magnet file later?

Yes. Update the tracked link destination and future DMs point to the new asset. Past clicks stay attributed to the campaign.

Does it work with email capture pages?

Yes. Send a tracked link to any URL — your ConvertKit, Beehiiv, or custom landing page — and measure clicks through the campaign.

Turn the next high-intent
comment into a private reply

OpenInstaDM is built for Instagram professional accounts, official Meta private replies, and campaign reporting teams can show clients.

Start free View on GitHub
OpenInstaDM logoOpenInstaDM

Open-source Instagram comment-to-DM automation. Turn engagement into conversations.

GitHub

Product

  • Features
  • How it works
  • Dashboard

Resources

  • Documentation
  • Setup guide
  • Meta review
  • Diagnostics

Legal

  • Privacy policy
  • Terms of service
  • Data deletion

Compare

  • Manychat alternative
  • LinkDM alternative
  • Chatfuel alternative
  • DM automation agencies
  • Comment-to-DM templates
  • Comment link automation
  • Instagram Auto DM
  • Keyword automation
  • Auto-reply comments
  • Lead magnet automation

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